The Citizenry
At Havenly Brands, I lead creative and visual direction for The Citizenry across email, paid ads, website design, and print. From shaping the direction behind major sales campaigns to refining the everyday details of the brand, I love finding ways to make each touchpoint feel elevated, intentional, and inspiring. Collaborating closely with the marketing and creative teams, I help bring The Citizenry’s warm, artisan-driven identity to life across digital and physical platforms.
A Collected Life
Her home isn’t designed in one pass. It’s gathered: from the world, from every place she’s been and every person she’s loved. Every object carries a story. Every room holds evidence of the life she’s building. The Citizenry exists to be part of that collection.
The Citizenry Brand Design
Brand identity design lead
Creative direction for promotional campaigns + tentpole sales
Multi-channel brand campaigns across email, paid ads + website
Utilized AI tools for workflow efficiency including Claude, ChatGPT, Runway and Gemini
Led design for print materials such as retail signage, monthly postcards + candle packaging
Escape, At Home
Inspired by the feeling of a restful getaway, this sale campaign for Memorial Day focused on bringing warmth, ease, and elevated living into the home. I had so much fun translating this concept across channels through cohesive storytelling that made the campaign feel both aspirational and inviting.
Campaign Assets
Email Early Access
Storefront Signage - Soho, NYC
Paid Ad
Last Chance Email
Reminder Email